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New Zealand Drives Global Pet Addiction
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Media Release 25
February 2014
New Zealand Drives Global Pet
Addiction
Imagine a Singaporean company making
premium pet food from possums in the Bay of Plenty and
exporting successfully for eight years. That’s what Jerel
Kwek of Addiction Foods has accomplished, along with a
vision to improve pet nutrition globally.
While cats and
dogs around the world have fallen for Addiction, it’s only
now with a recent plant upgrade in Te Puke that Kwek can
make his natural NZ pet food available in the NZ
market.
Addiction use a selection of premium proteins and
game meats, including New Zealand possum to produce a range
of dry and raw dehydrated natural foods designed to prevent
allergies and promote long-term health in cats and
dogs.
At a time when many businesses are closing down
their New Zealand factories and moving manufacturing
offshore, Addiction Foods CEO, Jerel Kwek, is excited to be
ramping up his business following a multi-million dollar
upgrade of the NZ factory.
“We increased our capacity by
over 30 times with our factory upgrade and are now New
Zealand’s largest dry pet food plant,” says Kwek.
“With such strict regulations over manufacturing and a
clean environment, New Zealand is the best place in the
world to produce healthy, high quality pet food. We’re
thrilled to increase our production here in New
Zealand.
“Currently the majority of dry pet food is
imported from overseas and we’ve identified a big gap in
the market for good quality New Zealand made dry pet food
both here and internationally.”
Addiction Foods was
co-founded in 2002 by Kwek to offer a range of pet foods
free from by-products, fillers and preservatives to help the
thousands of cats and dogs suffering from skin and
gastro-intestinal conditions caused by allergies to
artificial preservatives and additives in their
food.
“Addiction uses a holistic and hypoallergenic pet
food formula that is completely free from harmful fillers,
additives and preservatives and only containing premium
meat, fresh vegetables and vitamins to ensure owners are
giving their pets a nutritionally balanced meal,” says
Kwek.
One of the main ingredients used in
Addiction products is possum meat, which is currently
harvested through a conservation-based programmed supported
by the New Zealand government. The programme is helping to
conserve New Zealand plant and animal life by significantly
reducing numbers of this agricultural pest.
“Possum meat
contains higher levels of Omega 3 & 6 fatty acids than other
red meats and these fatty acids are essential to pet
health,” says Kwek. “We’re pleased to work
harmoniously with the government to help reduce the numbers
of possum in New Zealand. All possums are sourced from
tuberculosis free areas and go through rigorous post mortem
testing to ensure the meat used in our products is
tuberculosis and pesticide free.”
Kwek has appointed a
NZ distributor to offer the Addiction range to Kiwi pet
owners. Auckland based Ultrapet is now selling Addiction via
pet stores, online and direct. For more information and
stockists, visit www.ultrapetfood.co.nz.
Addiction_Foods_Company_Profile.pdf
ENDS
Excerpt from:
New Zealand Drives Global Pet Addiction
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